Insights

Insights.

Plain-English writing about websites, search, and what actually brings a small business enquiries. No jargon, and nothing written to sell you something you do not need.

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Why this exists

Most website advice online is written to sell something.

Agencies publish articles explaining why you need exactly what they happen to sell. The genuinely useful part gets left out, because the useful answer is sometimes that you should not buy anything at all.

These pieces are written the other way round. They are the answers I give people in consultations, written down so you can read them without having to book a call first.

What gets covered

The subjects, and why each one is here.

Planning a website around real customer research
Latest

Recent pieces.

The first articles are being written now. In the meantime, the pages below already answer the questions that come up most often.

Next step

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